Sunday, February 15, 2009

Essential Reading: The LA Times Translates the Live Nation/ Ticketmaster Merger

The LA Times weighs in on the Ticketmaster/Live Nation merger. If you even buy one ticket a year to any kind of a show, go to this link now.

Here's a sample:

The press release:
Improve Access and Transparency: By uniting an artist, promoter and ticketing company under a combined banner, the new entity will be positioned to address the challenges of serving fans better at the point of the initial ticket sale with more options and better access.

What this probably means:
We can charge you more, and give the best seats to those who buy VIP packages that include meet-and-greets with the band or autograph opportunities. And if you don't spring for the VIP package, enjoy the view from the back of the concert hall.

Read the rest of it here.

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